Units per store per week
Normalize unit sales for store count and selling time.
Enter your inputs, then calculate.
FORMULA · UNITS ÷ STORES ÷ WEEKS
Free ToolsPressure-test the numbers
Pressure-test the numbers
before the meeting.
Six practical calculators for common CPG decisions. Results stay in your browser and are not transmitted or saved.
Retail margin waterfall
Estimate brand net revenue and gross profit through a distributor.
Enter your inputs, then calculate.
SIMPLIFIED ESTIMATE · EXCLUDES FEES, FREIGHT, TRADE, RETURNS & TAXES
Retail launch forecast
Translate a velocity assumption into projected consumer units.
Enter your inputs, then calculate.
FORMULA · STORES × WEEKS × VELOCITY × SKUS
Break-even unit lift
Estimate the unit lift needed to hold gross profit dollars during a price promotion.
Enter your inputs, then calculate.
SIMPLIFIED CONTRIBUTION MODEL · USE YOUR ACTUAL NET REVENUE WHEN AVAILABLE
Stores needed for a sales target
Estimate the average number of selling stores needed to reach a consumer-unit goal.
Enter your inputs, then calculate.
FORMULA · TARGET UNITS ÷ WEEKS ÷ VELOCITY ÷ SKUS
Weeks of supply
Estimate inventory coverage and whether stock reaches the desired reorder buffer.
Enter your inputs, then calculate.
DIRECTIONAL COVERAGE · EXCLUDES OPEN PURCHASE ORDERS AND DEMAND VARIABILITY
Use With Care
A calculator is only as good as its assumptions.
These tools are for directional planning and conversation. They are not financial, accounting, legal, or inventory advice.
Before making the decision
- Confirm the unit and time period behind every input
- Separate consumer demand from pipeline inventory
- Include freight, fees, trade, returns, and spoilage where relevant
- Model low, base, and high cases
- Document the source and owner of each assumption