Break-even unit lift
Estimate the unit lift needed to hold gross profit dollars during a price promotion.
Enter your inputs, then calculate.
SIMPLIFIED CONTRIBUTION MODEL · USE YOUR ACTUAL NET REVENUE WHEN AVAILABLE
Free CPG CalculatorEstimate the lift
Estimate the lift
a promotion must earn.
Calculate the approximate increase in units needed to hold contribution dollars when the selling price declines.
What the Result Tells You
Use the output as a starting point.
- Contribution per unit before and during the promotion
- Required unit lift to hold gross profit dollars
- Whether the promotion assumption is commercially realistic
Use With Care
Document the assumptions.
Use actual brand net revenue when available. Retail shelf price alone may not reflect billbacks, scan funding, distributor charges, or other trade costs.
Next Step
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