Move from reports
to commercial decisions.
Translate scanner data, retailer POS, distributor reports, and internal sales files into the actions that improve velocity, distribution, and execution.
Connect the work to the decision.
More data does not automatically create a better answer. The value comes from defining the metric correctly, separating demand from distribution, and connecting the result to a decision.
Build the baseline
Align products, accounts, stores, time periods, distribution, and units so every comparison uses the same commercial definition.
Find the signal
Separate velocity, distribution, availability, pricing, and promotional effects instead of treating total sales as the diagnosis.
Make it usable
Deliver dashboards, scorecards, forecasts, and meeting materials that a lean commercial team can maintain.
A practical working package.
- Nielsen, Circana, and retailer POS analysis
- Velocity, distribution, and in-stock reporting
- Competitive and category performance reviews
- Account and market scorecards
- Sales forecasts and scenario models
- Power BI, Excel, or Google Sheets dashboards
This service is built for brands that are:
- Preparing for a buyer meeting or line review
- Explaining sales changes across accounts or markets
- Prioritizing distribution and retail support
- Replacing manual reporting with a repeatable dashboard
Clear scope before work begins.
We start with the business question, available inputs, deadline, and decision owner. The proposal confirms deliverables, timing, feedback rounds, and investment.
Do you provide syndicated data?
We analyze datasets you are licensed to use and can help identify the data required. New data purchases are not automatically included.
Can you work with messy files?
Yes. Source mapping and data-quality review are often part of the engagement, with assumptions and limitations documented.
Which tools do you use?
The output can be built in Excel, Google Sheets, or Power BI depending on your sources, team, and maintenance needs.
Turn the next decision into a clear plan.
Start with a free 30-minute discovery call to discuss the goal, timing, inputs, and right-sized scope.