Everything a commercial team does —
without hiring one
Three core practices, one supporting one. Every engagement is fixed-scope with named deliverables, so you know exactly what you're buying before we start.
Amazon & Marketplace
Amazon punishes improvisation. Category gates, prep requirements, storage fees, suppressed listings — the first year is where brands burn cash learning rules we already know. We set you up correctly from day one, then tune the flywheel: content, keywords, reviews, inventory.
Works for brands launching fresh, and for brands whose existing listings have plateaued.
Typical Deliverables
- Seller Central account setup, brand registry & category approvals
- Listing builds: copy, keyword strategy, A+ content direction, imagery briefs
- FBA prep & labeling compliance (yes, including the boring parts)
- Inventory forecasting tied to your production calendar
- Weekly performance dashboard: sales, sessions, conversion, buy box, ad efficiency
- Listing audit & relaunch plans for underperforming ASINs
Retail Data & Analytics
Circana and Nielsen subscriptions are expensive. Most emerging brands use maybe 10% of what they pay for. We turn syndicated data, retailer POS, and your own depletion reports into the three things that actually matter: where you're winning, where you're leaking, and what to tell the buyer.
We also build the tools — dashboards, forecast models, and spreadsheet systems designed to be maintained by a small team, not a data department.
Typical Deliverables
- Velocity & distribution analysis: $/TDP/week, ACV, units per store per week
- Competitive teardowns & category reviews
- Market-level launch analyses (DMA-by-DMA)
- Production planning & inventory forecast workbooks
- Sales tracking: actuals vs. goals with YoY variance
- Retail media planning benchmarked to velocity baselines
Buyer-Ready Selling
Buyers give you twenty minutes and remember one slide. We build the line review decks, new item submissions, and pricing stories that survive that meeting — and the operational paperwork that comes after you win it.
This is the practice where the other two pay off: the data becomes the story, and the story becomes shelf space.
Typical Deliverables
- Line review & buyer pitch decks (built for the retailer, not from a template)
- New item forms & retailer onboarding packets
- Pricing, margin & promo architecture
- Distributor setup & compliance: UNFI, KeHE, McLane, EDI
- Case & pallet labeling specs that pass receiving the first time
- Accelerator & retailer program applications
AI & Spreadsheet Training
We'd rather teach your team to run the playbook than bill you forever. Practical, workflow-first training in AI tools, Excel, and Google Sheets — built around your actual files and your actual week, not generic exercises.
Typical Deliverables
- Team workshops: AI for CPG workflows (reporting, content, analysis)
- Excel & Sheets systems training on your own workbooks
- Documented SOPs so the knowledge survives turnover
Not sure which aisle you need?
That's what the free audit call is for. Thirty minutes, your real numbers, and a straight answer about whether we can move them.