Insights
Field notes from the shelf
Practical guides for emerging CPG brands — the mechanics of scanner data, line reviews, and Amazon, written by an operator who uses them weekly.
Retail Data
Demand problem or distribution problem? How to read your scanner data
Sales are falling and everyone's panicking. Before you blame the brand, split the data — the diagnosis takes an afternoon and changes everything about the fix.
Read the guide → Buyer CraftHow to win a retail line review: a preparation guide for emerging brands
Buyers give you twenty minutes and remember one slide. What to bring, what to cut, and the math that actually gets items added.
Read the guide → AmazonThe Amazon FBA launch checklist for food & beverage brands
Category gates, prep chargebacks, expiration dating — the first year of Amazon is where brands burn cash learning rules. Skip the tuition.
Read the guide →
Go Deeper
These guides are the free version
The paid version is us doing it with your actual numbers. Start with a free 30-minute audit call.