Make the buyer case
Build the evidence, narrative, and ask for a line review or distributor conversation.
Explore buyer presentations →
Retail Strategy · Ecommerce · Analytics
CPG Consulting for Emerging Consumer BrandsGet on shelf.
CPG Consulting for Emerging Consumer BrandsGet on shelf.
Stay on shelf.
Sell more off it.
Retail and ecommerce growth consulting for consumer packaged goods brands — Amazon launches done right, scanner data turned into strategy, and the sales stories that win line reviews.
RETAIL STRATEGY · DATA · EXECUTION
Remote collaborationProject-basedWorking files included
Choose Your Starting Point
What needs to move next?
Start with the commercial decision in front of you. The work can stay focused or connect into a broader operating system.
Make performance actionable
Connect velocity, distribution, margin, forecast, and account action in a working model.
Explore analytics projects →Make execution repeatable
Clarify ownership, cadence, tools, and next steps across retail and ecommerce.
Take the readiness assessment →
What We Do
Three ways we grow your brand
Every engagement maps to one of three practices — or all of them, working together the way they do inside a real commercial team.
Amazon & Marketplace
Launch and scale on Amazon without the expensive first-year mistakes.
- FBA account setup & category approvals
- Listing content, imagery & keyword strategy
- Inventory planning & FBA prep compliance
- Performance dashboards & A/B testing
Retail Data & Analytics
Turn Circana, Nielsen, and retailer POS data into decisions — not just charts.
- Velocity & distribution analysis ($/TDP, ACV)
- Competitive & category deep dives
- Custom dashboards, models & forecasts
- Excel & Google Sheets builds that last
Buyer-Ready Selling
Walk into the line review with the story, the numbers, and the paperwork done.
- Line review decks & buyer presentations
- New item forms & retailer onboarding
- Pricing, promo & trade planning
- Distributor & labeling compliance
Plus: team enablement. Hands-on AI, Excel, and Google Sheets training so your team can run the playbook after we build it.
Training details →Sample Work
See the deliverables.
Demonstration previews with hypothetical data. Explore the thinking and presentation behind the work.
01
Buyer presentation
A buyer-ready argument
A retail slide that connects sales evidence to a specific buyer request.
VIEW SAMPLE SLIDE →02
Commercial dashboard
A clearer weekly review
A retailer scorecard that connects velocity to the next action.
VIEW SAMPLE SCORECARD →03
Launch forecast
A defensible launch plan
A scenario model with transparent inputs and retail unit projections.
VIEW SAMPLE FORECAST →Free Decision Tools
Pressure-test the plan before committing capital.
Calculate velocity, model margins and demand, plan distribution, test promotion economics, or estimate inventory coverage—directly in your browser.
SIX PRACTICAL CALCULATORS
Velocity · Margin · Forecast · Promotion · Distribution · Inventory
No login. No email gate. No uploaded data. Use the result to ask a better question, then validate it with your actual commercial inputs.
How It Works
Align. Build. Run.
Step 01 — Week 1
Align
A free 30-minute discovery call to understand your goals, current materials, and project fit. Detailed analysis and written recommendations are scoped separately.
Step 02 — Weeks 2–6
Build
We do the work: the launch, the dashboard, the deck, the model. Fixed scope, clear deliverables, no retainer required to start.
Step 03 — Ongoing
Run
Keep us on for monthly reporting and planning, or take the playbook in-house — we'll train your team either way.
CPG CONSULTINGBuilt for the
Built for the
next stage.
Connected commercial support for consumer brands.
01
Strategy & insightsFind the opportunity in your numbers.
02
Retail & ecommerceBuild a clear path to the shopper.
03
Tools & executionTurn the plan into practical next steps.
Your Commercial Partner
Strategy, data, and execution. Working together.
CPG Consulting helps emerging consumer brands move from questions to action. We connect retail strategy, ecommerce, and analytics with the tools and materials needed to put the plan to work.
- Buyer presentations that connect your product story to the retail opportunity
- Marketplace launches and practical ecommerce support
- Dashboards, forecasts, and planning tools that make the next decision clearer
Next Step
Start with a free 30-minute discovery call
Bring your Amazon listing, your scanner data, or your next line review date. We’ll discuss priorities, project fit, and next steps.
Book a call
Email hello@cpgconsult.com
TYPICAL REPLY TIME: SAME BUSINESS DAY