Work Studio

See the thinking
behind the deliverable.

Interactive demonstration work built with hypothetical brands and figures. No client names, confidential information, or represented results.

Buyer presentationsRetail dashboardsForecast modelsAmazon audits
Buyer Presentation Preview

A commercial story built for the meeting.

This five-slide demonstration now uses the same visual system as the CPG Consulting presentation template. Use the controls to move through the example.

DEMONSTRATION / HYPOTHETICAL BEVERAGE BRAND01 / 05
CPG CONSULTING
BUYER PRESENTATION

Regional retail test

A focused launch plan for two fictional beverage SKUs

RETAIL STRATEGY / SEPTEMBER 2026
1
CPG CONSULTING

Key metrics

Performance signals that frame the proposed test.

6.0UNITS / STORE / WEEK
100TEST STORES
96%IN-STOCK RATE
13SELLING WEEKS
KEY TAKEAWAYMovement supports a measured test, provided inventory and store execution remain stable.
2
CPG CONSULTING

Data story

One chart and one interpretation.

EXAMPLE ANALYSIS

The priority market combines the strongest movement and availability.

The score combines normalized velocity and in-stock performance. It identifies where the launch assumptions have the strongest operating support.

48
62
75
97
Market AMarket BMarket CPriority
3
CPG CONSULTING

Retail signals and implications

The evidence and the decision it changes.

WHAT WE ARE SEEING

Test conditions

  • Velocity improved as availability recovered
  • One account remains below the in-stock target
  • Two SKUs account for most repeat movement
WHAT IT MEANS

Recommended response

  • Protect service levels before adding doors
  • Use the two strongest SKUs in the initial set
  • Review results after a full 13-week period
4
CPG CONSULTING

Retail activation roadmap

Sequence, ownership, and the buyer decision.

ConfirmAssortment
Store group
PrepareInventory
Retail content
Launch100 stores
Two SKUs
ReviewWeek 4 signal
Week 13 decision
BUYER ASK
Authorize a 100-store test for two SKUs.SUCCESS REVIEW
Use velocity, availability, and repeat movement.
5

All brands, figures, claims, and scenarios are hypothetical demonstrations. They are not client work or category benchmarks.

Commercial Dashboard

Performance connected to action.

Switch the reporting window to see how the topline, trend, account detail, and recommended actions change together.

CPG CONSULTING

Four-week retail performance

Hypothetical account scorecard for one fictional beverage brand

Retail sales$31.7K+11.8% vs prior 4W
Consumer units4,360+8.5% vs prior 4W
Weighted velocity4.74units / store / week
In-stock rate91.6%2.4 pts below target
4-WEEK VELOCITY TRENDWeighted velocity
ACTIONRetailer B availability86% in-stock is suppressing movement.
WATCHRetailer C velocityStable at 5.0. Test focused support.
ON PLANRetailer A trendVelocity and availability improved together.
AccountStoresUnitsU/S/Wvs priorIn-stockDistributionStatus
01 / THIS WEEKAudit Retailer B inventory and shelf execution
02 / NEXT TESTSupport Retailer C's highest-opportunity stores
03 / PROTECTMaintain Retailer A service before adding doors
KEY TAKEAWAY Confirm distribution and availability before treating a velocity change as a demand change.

All figures are hypothetical. The metrics and actions are examples, not category benchmarks or represented client results.

Amazon Audit Preview

Find the constraint before funding more traffic.

A useful Amazon review connects discoverability, conversion, availability, and economics—then turns the findings into a sequenced operating plan.

CPG CONSULTING

Marketplace growth diagnostic

Hypothetical audit for a fictional four-SKU beverage portfolio

62READINESS / 100
Availability58
Two variants below the inventory buffer
Conversion71
Core listing works; pack clarity can improve
Discoverability54
Campaign structure misses category intent
Economics66
Contribution is positive but sensitive to media
SHOPPER FUNNEL / 30 DAYS

Where demand is leaking

Search impressions184K
Detail-page sessions12.6K
Add to cart1,240
Orders710

The largest controllable gaps are qualified traffic and detail-page clarity.

ORDERED PRIORITY QUEUE

Do the work in sequence

1
Stabilize availability

Reconcile lead time, reorder point, stranded units, and SKU-level cover.

PROTECT SALES
2
Clarify the offer

Make pack count, flavor, use case, and value immediately visible.

LIFT CVR
3
Rebuild discovery

Separate branded defense, category acquisition, and competitor intent.

QUALIFY TRAFFIC
4
Close the measurement loop

Connect contribution, new-to-brand demand, and repeat behavior.

SCALE SMARTER
DAYS 01–30Protect the foundationInventory controls, listing corrections, measurement baseline
DAYS 31–60Improve conversionContent tests, comparison modules, review and variation strategy
DAYS 61–90Scale qualified demandCampaign rebuild, budget rules, repeat and contribution review
DECISION RULE
Do not increase media until availability and contribution can support the added demand.Explore Amazon support →

All figures, scores, and scenarios are hypothetical demonstrations—not client results or marketplace benchmarks.

From Raw to Ready

The difference is decision quality.

BEFORE / RAW INPUT

“Sales are up 18%.”

There is no time period, distribution context, comparison base, source, or buyer implication.

AFTER / DECISION-READY

Velocity improved after availability recovered.

In the hypothetical example, units per store per week increased from 5.0 to 6.0 after in-stock improved. Protect supply before expanding the test.

Build Yours

Bring the raw material.

Start with your buyer deadline, sales file, Amazon constraint, or planning question.

Explore project optionsBook a discovery call