Work

Case studies from the shelf

Client names stay confidential — these are real engagement shapes with illustrative figures. Detailed, verifiable results are shared on calls.

Case 001 · Data + Selling

The national launch story

CircanaBig-boxLine review

Challenge

An emerging sparkling beverage brand had a shot at national big-box placement — but the buyer needed a defensible, market-level case, not enthusiasm. The brand had scanner data access and no one with the time or fluency to use it.

What we did

Built a 35-market scanner data analysis: velocity benchmarks by format, category growth mapping, and competitive positioning. Delivered a full report for the brand team and a two-page executive brief written for the buyer to forward internally.

Outcome

The brand walked into its review with a data story instead of a pitch. The analysis became the backbone of its retail sales materials across multiple chains — one build, many meetings.

Case 002 · Amazon

Amazon, set up the right way

FBALaunchDashboards

Challenge

A beverage brand wanted on Amazon but had heard the horror stories: gated categories, prep chargebacks, stranded inventory. The founder had no bandwidth to learn Seller Central by trial and error.

What we did

Handled the full launch: brand registry, category approvals, listing builds with keyword-led copy, FBA prep and labeling compliance, and an inventory flow tied to their production runs. Left behind a Monday-morning dashboard covering sales, conversion, and ad spend.

Outcome

Live and selling from day one, with zero prep rejections at receiving. The founder runs it in under an hour a week using the dashboard and SOPs we built.

Case 003 · Data + Media

Retail media, measured

Retail mediaGroceryVelocity

Challenge

A brand was being pitched a six-figure retail media plan by its retailer's media network — with no way to know whether the spend was smart, oversized, or aimed at the wrong products.

What we did

Established the brand's true velocity baseline from syndicated data first, then designed a full-year media plan around it — weighting spend toward the tactics with measurable sales linkage and benchmarking against a comparable campaign in the category.

Outcome

Every promoted dollar got a job and a yardstick. The brand negotiated its plan from an informed position instead of accepting the menu — and knows exactly how it will judge the results.

Your Turn

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