Free CPG Assessment

How ready is your brand
for the next stage?

Answer 12 practical questions. You’ll get an immediate score, category-level gaps, and a recommended next step. No email required.

Use the best answer for today—not the answer you are working toward. This diagnostic is directional and does not replace a review of your actual data, margins, contracts, or operating constraints.
1. We can name our priority channel, target retailer, and next 12-month commercial goal.
2. Our retail expansion decisions follow defined criteria—not only buyer interest.
3. We understand net revenue and gross margin after distributor, retailer, trade, and fulfillment costs.
4. Our pricing works across current and intended channels without creating avoidable conflict.
5. We track velocity, distribution, in-stock, and promotion performance at the level needed to act.
6. Our sales reporting produces clear account-level actions on a consistent cadence.
7. Our buyer materials connect consumer need, category opportunity, performance, and a specific ask.
8. We can support our claims with current, sourced, and clearly labeled evidence.
9. We have owners, timelines, and operating steps for onboarding a new retailer or marketplace.
10. Our inventory plan connects demand scenarios, lead times, minimum orders, and cash needs.
11. Our Amazon or ecommerce content, operations, and measurement are ready for the next stage.
12. We have a 90-day test-and-learn plan tied to commercial outcomes.
What We Measure

Five connected commercial systems

Strategy

Where to play, what to prioritize, and how expansion decisions are made.

Economics

Pricing, channel margins, trade, fulfillment, and cash implications.

Data

Visibility into velocity, distribution, availability, and account action.

Selling

Evidence, buyer logic, clear asks, and line-review readiness.

Execution

Ownership, timelines, inventory, content, and repeatable operating cadence.