The consultant who still
works the category
Most CPG consultants left the industry to talk about it. We stayed in it.
Hi, I'm Juan.
By day, I lead commercial strategy for a multi-brand beverage portfolio — which means the advice you get here was probably used in a real buyer meeting last week.
I've launched brands into national big-box resets, built the Circana analyses behind line reviews, set up Amazon FBA operations, negotiated distributor programs across UNFI, KeHE, and McLane, and shipped the pallets that had to pass receiving. I started CPG Consulting because emerging brands keep hiring agencies for work that actually needs an operator — someone who has filled out the new item form, not just heard of it.
- Commercial strategy, retail sales & analytics across four beverage brands
- Channel experience: big-box, grocery, club, convenience, specialty, ecommerce
- Systems fluency: Circana/Nielsen, Seller Central, Retail Link, SPS EDI
Three commitments
Straight answers first
If your velocity doesn't support the pitch, we'll tell you before the buyer does. The free audit is real: you leave with a punch list either way.
No retainer traps
Named deliverables, fixed price, defined timeline. Ongoing support is available — but you earn a renewal, you don't get locked into one.
You keep the playbook
Every model, dashboard, and SOP is built to be run by your team. We train them on it before we leave. Dependence isn't a business model we like.
Let's talk about your shelf
Thirty minutes, no deck, no pitch. Bring the problem that's been sitting in your inbox.