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"EVERY senior management supplier... believes that their Corporate Account sales teams will be much more important in the coming 18 months than they were in the previous 18 months... the industry believes the same."
Patrick Michael Plummer,
StratCenter.com
March 2009
Customized Strategies
for the Medical MarketToday's medical market is a maze of business opportunities — hospitals, IDNs, GPOs, and buying groups — that present distinct legal and pricing challenges. To move to the path of profitability and growth, a carefully thought out contracting and pricing strategy has never been more crucial.
An objective external review will yield a pricing strategy and framework that can be defended in the market and to shareholders, give direction to the sales force, provide essential pricing information to your marketing department, and establish solid relationships with your customers.
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