Retail and ecommerce growth consulting for consumer packaged goods brands — Amazon launches done right, scanner data turned into strategy, and the sales stories that win line reviews.
RUN BY AN OPERATOR, NOT AN AGENCY
Every engagement maps to one of three practices — or all of them, working together the way they do inside a real commercial team.
Launch and scale on Amazon without the expensive first-year mistakes.
Turn Circana, Nielsen, and retailer POS data into decisions — not just charts.
Walk into the line review with the story, the numbers, and the paperwork done.
Plus: team enablement. Hands-on AI, Excel, and Google Sheets training so your team can run the playbook after we build it.
Training details →A few recent engagements. Client names stay confidential — the work speaks anyway.
Built the market-by-market data case a sparkling beverage brand used to support a national big-box launch — velocity benchmarks, format analysis, and a two-page brief the buyer could forward upstairs.
CASE 001 · DATA + SELLINGFull FBA launch for a beverage brand: category ungating, branded listings, prep-compliant inventory flow, and a performance dashboard the founder checks every Monday morning.
CASE 002 · AMAZONDesigned a full-year regional retail media plan benchmarked against real velocity baselines — so every promoted dollar had a job and a way to be judged.
CASE 003 · DATA + MEDIAFIGURES SHOWN ARE ILLUSTRATIVE OF ENGAGEMENT SCOPE. DETAILED RESULTS SHARED ON CALLS.
A free 30-minute call, then a focused review of your data, listings, or retail program. You get a written punch list whether or not we work together.
We do the work: the launch, the dashboard, the deck, the model. Fixed scope, clear deliverables, no retainer required to start.
Keep us on for monthly reporting and planning, or take the playbook in-house — we'll train your team either way.
CPG Consulting is run by a working beverage-industry commercial strategy executive — someone who builds line review decks, reads Circana data, and ships pallets to retail DCs as a day job, not a case study from five years ago.
Bring your Amazon listing, your scanner data, or your next line review date. You'll leave with at least three things to fix — free, no pitch required.